With great music can come a great brand and that’s exactly what urban pop artist Quadri is aiming for with his new single ‘Fire.’ Influenced by grime musicians and producers like Wiley and Timbaland, Quadri is using his music to make a scorching mark in both the music and clothing industry.
Listen to ‘Fire’ here: https://soundcloud.com/quadri_artist/fire
‘Fire’ has an almost regal elegance to it that you might not expect, showing how Quadri has his sights set high and will stop at nothing until he gets there. The single deals with a prominent point in the music artist’s life when he decided he was going to stop letting life and people keep him back, creating something for the people who mattered and prove those who don’t wrong. This is reflected in the repeating backing vocals of ‘you don’t want to play with fire’ either as a warning to rivals or reminiscent of how people have tried to keep Quadri down in the past. Either way, he is not someone to be messed with or taken for a joke. The classical instruments combined with a demanding beat and rich lyrics give Quadri the title of Grime King among the many others he is creating for himself. Some of those titles are embedded into the lyrics, such as Qh referring to the clothing brand he is developing. Quadri has grand plans in the form of building his clothing brand, wanting it to be something that can stand on its own. He’s already successfully managed to establish his own recording studio from scratch in his home town of Bexley, leaving no doubt about the high levels of ambition and dedication the man embodies. The significant symbolism of ‘Fire’ was not decided on a whim but as a representation of how Quadri is reinventing himself like a Phoenix rising from the ashes and creating something completely new in the form of Qh.
Proving to be a talented music artist and head strong businessman, Quadri has enough drive to conquer the world twice over.
Review by Skye W. Winwood